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BIFEX 2017 for promoting Lebanon trademark
27-4-2017
The Lebanese Franchise Association (LFA) opened yesterday 7th edition of the Beirut International Franchise Forum and Exhibition, BIFEX 2017, in BIEL under the banner, ‘the Lebanon’s distinguished mark: a drive to prosperity’. LFA president Charles Arbeed, launched on the occasion the National Strategy to Support the Lebanon’s Distinguished Mark which comprises in its first phase a film portraying the story of Lebanon... The aim is to promote the country, enhance entrepreneurship and support small and medium enterprises and subsequently, achieve the anticipated economic growth and stability. The working sessions on the first day of the one-day forum focused on a number of headings: global economic changes, basic skills in the retail sector, in addition to comparative studies on relevant national strategies to create distinguished national marks. The Lebanese economy is no longer capable of securing decent work conditions and living for its human constituents, Arbeed stated, especially that Lebanon has turned into a prime exporter of skills and proficiencies. This, Arbeed warned, prompts a transition from the transition from meeting the demands to planning and devising policies that improve the economy and achieve social objectives. Similarly, the head of the Federation of Chambers of Commerce, Industry and Agriculture, Mohamad Choukair, said it is “the national responsibility of the State, the private sector, civil society and the media to highlight our distinguished marks”. For his part, the minister of industry, Dr. Hussein Haj Hassan, said Lebanon really needs a comprehensive reform plan in politics, economy and infrastructure before marketing the country and its products, particularly in the absence of unified standards on the principle of free international trade, customs barriers, visas, technical and money exchange obstructions. (Al Mustaqbal, An Nahar, April 27, 2017)
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