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Egyptian homemade food startup to empower women
28-8-2017
In its Sunday’s edition, Al Mustaqbal brought to light an Egyptian homemade food venture, Mumm, through which customers can order meals prepared by housewives, mothers and independent professional chefs and delivered to their doorstep. For more on the one-year old startup, the newspaper spoke to its founder, Walid Abdel Rahman, who disclosed the first generation of Mumm partners or so-called Food Partners group. Mumm’s primary goal, he said, is to give women the option to sustain a livelihood for themselves from their homes. With the rising unemployment among women (reaching sometimes 25.5%), and the relative increase in the number of refugees to the North African state, Mumm and similar startups provide support and assistance to women by helping them build entrepreneurship without having to leave their homes, said Abdel Rahman. Besides, Mumm collaborates with Cairo-based Fard Foundation, to recruit or train displaced Syrians, Iraqis and Sudanese to become food partners, Abdel Rahman added. “Giving mothers the opportunity to support their families by doing what they are passionate about is one of the best areas of our work,” he boasted. To note, Mumm has won recognition by the World Economic Forum as one of the best 100 startups in the MENA region in the field, and last July, the company received a USD 200,000 worth of funding from a startup capital fund in the MENA region. (Al Mustaqbal, August 27, 2017)
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