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Virtual exhibition of Lebanese food in US
16-11-2020
The Embassy of Lebanon in Washington DC, organized on November 12, the first virtual exhibition for Lebanese food industries in the US, 2020. The 3-hour event which saw the participation of 30 small and medium enterprises (SMEs) from Lebanon, attracted around 1000 guests. During the opening session panel, Lebanese Ambassador to the US, Gabriel Issa, spoke about the role of the embassy in marketing made-in-Lebanon products and increasing collaboration in all fields between the two nations. Issa underlined the need for diversity in the US markets given the vast size and different conditions for promotion there. Discussion also touched on existing prospects that allow the entry of food products together with the mechanism to ease conditions to this effect and facilitate communication between American and Lebanese food manufacturers. The online event also presented an opportunity for Lebanese food manufacturers to network with and hold sideline talks with their American counterparts on the best strategies and practices to introduce Lebanese goods into the US markets. (For a full review of the participating Lebanese brands, kindly refer to the link below: https://lebaneseusfood.com/wp-content/uploads/2020/09/LFS_Brochure.pdf)
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