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BIFEX 2017 to support entrepreneurship and SMEs
11-4-2017
The director general of the ministry of economy and trade, Alia Abbas, representing minister Raed Khoury, and the Lebanese Franchise Association (LFA) President, Charles Arbeed, announced yesterday the launch of the 7th edition of the annual Beirut International Franchise Forum and Exhibition – BIFEX 2017. The event which will be held at Biel from April 26 – 27 is sponsored by Prime Minister Saad Hariri, and is held under the banner, ‘the Lebanon’s distinguished mark: a drive to prosperity’. On the occasion, Arbeed said that the present reconciliation in the country inspires a quantum leap that restores the dynamism of the national economy and livens up Lebanon’s reputation in the region and the world. This in fact, Arbeed added, “represents our main motive in the development of a national strategy that supports the motto ‘Lebanon’s distinguished mark’.” The forum this year will present a rich resource molded by renowned local and international expertise and will contribute to disseminating novel ideas on sectorial and economic trends, allowing participants access to in-depth and specialized know-how, Arbeed explained. For her part, Abbas identified the objectives the LFA is seeking to apply through the forum, namely: promote entrepreneurship and support the small and medium enterprises (SMEs); protect intellectual copyrights, particularly in the franchise sector in Lebanon, and finally, exchange expertise among the parties involved. (Al Mustaqbal, Al Hayat, April 11, 2017)
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